Did structured data die with the AI revolution?

With generative AI, everything suddenly seems achievable from unstructured text. Does that make clean master data obsolete? Quite the opposite.

AI is only as good as its data

Models give convincing answers — but reliable decisions need reliable figures. Project margin, utilisation and open items have to be correct, not merely plausible.

Structure beats chance

• Unique master data instead of duplicates
• Consistent categories for reporting
• One database as a single source of truth

AI delivers its value where structured data feeds it. Both together — not one instead of the other.